Whilst research car brochures for my project I found this blog on Flikr that features tons of scans from old car brochures and magazines.
These are some scans from the 1987 Ford Escort brochure. Although the text is in german you can see how image heavy the design is. I also noticed the cars aren't photographed in-situ, giving the impression you're looking at them as if in the showroom. I noticed they've balanced out the long shots of the car with lots of close-ups on the opposite page and they've kept to a clear grid when laying out the images. I also noticed that the type and imagery is kept separate and doesn't overlap. I imagine this is so as not to interfere with the visual impact created by these images.
Also the 3 images on the right-hand page feature one car looking away, one sideways and one looking towards. Not only does this give the reader an all-round view of the car but it's also a good example of how the designer has again created a good balance between the 3 images together. There isn't much text in these spreads just fairly short paragraphs describing each trim level. I would say this shows the importance of visual impact when advertising a car in brochure rather than information.
The main purpose of a brochure then is to make the car look as desirable as possible, showing off the range of models the consumer can choose and highlighting all best features the car has to the reader.
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