I've decided the best thing to do is write the article before I shoot any photos or plan the layout since the content of the article affects both of those things. To plan this article I need to decide what I want to say about the car and also who I'm addressing. I should also consider that the article will need to fit in a double-page spread alone, so it can't be too long.
Howcast.com feature a useful guide on writing a car review with bullet points of things to include. However I don't my article to be overly critical because it's not a consumer based review. I also need to find out some history on the car as I think this would be an appropriate addition to a nostalgic car review like this one.
Below are some notes on the car that will help form the basis for the article.
Target Audience
Based on the existing magazines I've looked at I would say my target audience would be primarily car enthusiasts (particularly Ford enthusiasts). Since the car isn't massively old the target age group might range from as young as people in their 20s to late 30s. This is because the article will chiefly appeal to people who remember the car from when it was new and who possibly owned one previously. So I want my spread to have a modern feel about it, or maybe something that's identifiably modern but has retro throwbacks in it's design. Since the brief doesn't state I have to use the style and guidelines of any specific magazine I can't use the target audience of the magazine as a whole to base my judgement on. But this will be the market I'm aiming to appeal to with this single spread.
Driving Experience
Below are some notes on the car that will help form the basis for the article.
Target Audience
Based on the existing magazines I've looked at I would say my target audience would be primarily car enthusiasts (particularly Ford enthusiasts). Since the car isn't massively old the target age group might range from as young as people in their 20s to late 30s. This is because the article will chiefly appeal to people who remember the car from when it was new and who possibly owned one previously. So I want my spread to have a modern feel about it, or maybe something that's identifiably modern but has retro throwbacks in it's design. Since the brief doesn't state I have to use the style and guidelines of any specific magazine I can't use the target audience of the magazine as a whole to base my judgement on. But this will be the market I'm aiming to appeal to with this single spread.
Driving Experience
- Lively 1.25 zetec engine
- Zippy through the corners
- Fun
- Surprisingly fast if you put your foot down
- Good grip but noticeable body roll
- Good around town, maneuverable and easy to park
Comfort
- Seats are fairly comfortable
- Suspension fairly refined
- Good driving position (everything easy to reach)
- Limited headroom
Exterior styling
- Curvy, fairly modern styling
- Clean, pleasant
Interior Styling
- Dashboard looks cheap and a touch boring
- Some okay looking trim levels
- Nothing special
Practicality
- Cheap to buy cheap to run
- Reliable engine
- Not much boot space but acceptable for a car this size
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| The 95-99 MK4 Ford Fiesta with 1.25 zetec engine is what I'll be reviewing for this article. |
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