"Boycott Futura Extra Bold Condensed"

 

This was a reaction to the use of Futura Extra Bold Condensed in movie advertising, created by Jerry Ketel in 1992. It reads:

“It’s time for Art Directors the world over to boycott the use of Futura Extra Bold Condensed – the most over-used typeface in advertising history. Destroy the Great Satan of clichés and the Little Satan of convenience, and rally to the cause of a better type selection.
Please fill out the enclosed petition and mail it to our headquarters. It will be used to sway the opinion-makers of our industry toward our just and worthy cause.
Together, we can whip this mother.”

I think it's interesting that the popularity of the typeface caused this kind of stir amongst designers. It shows how useful Futura has been since its creation, especially in commanding the attention of large audiences as seen in movie posters. It was clearly a popular trend in the 80s and 90s.